How Abbey Repointing went from 0 clicks to 1,410+ monthly visitors — in 6 months.
The numbers that matter — all verified from Google Search Console.
Abbey Repointing is a specialist masonry and brick repointing contractor based in Newtownabbey, Northern Ireland. With over 10 years of hands-on experience, Brendan and his team protect homes and commercial buildings from damp, structural damage, and weathering.
Despite being excellent at their craft, Abbey Repointing had almost zero online presence. Brendan relied entirely on word of mouth — and was invisible on Google when potential customers searched for his services.
Where they started — Before SkyBoost Traffic (August 2024): Authority Score 2 · Zero organic traffic · 9 backlinks.
When we audited abbeyrepointing.co.uk, we uncovered four major problems that were completely blocking any chance of ranking on Google.
Wordfence discovered a malicious PHP file hidden in the WordPress plugins folder. A hacker had secretly installed code to manipulate the site without the owner knowing.
Over 250 casino and gambling spam posts had been published under the Abbey Repointing brand — in Swedish, Azerbaijani and Russian. Google was indexing these instead of legitimate repointing content.
Authority Score of just 2/100, zero organic keyword rankings, and never connected to Google Search Console. Google had no idea the site existed as a legitimate business.
No schema markup, missing meta descriptions, no proper title tags, and slow load times — all factors that stop Google from ranking a site, even if the content is good.
The step-by-step plan we executed — in order of priority.
Ran a full Wordfence scan, identified and deleted the malicious PHP file, bulk-deleted all 252+ hacker-injected spam posts, and secured the WordPress installation — all within 24 hours of discovery.
Verified ownership via DNS TXT record and integrated GSC, allowing us to submit sitemaps, monitor performance and fix crawl errors directly with Google.
Full audit using SEMrush and Screaming Frog. Optimised title tags and meta descriptions, implemented LocalBusiness and Organization schema, fixed broken links, set up XML sitemaps and configured robots.txt correctly.
Image optimisation, caching, CDN setup and code minification took the site from slow to GTmetrix A grade — 100% Performance, 99% Structure, 505ms LCP.
Claimed and fully optimised the Google Business Profile with categories, services, photos and posts. Built consistent NAP citations across UK directories.
Identified the two highest-value keywords — 'repointing northern ireland' and 'repointing belfast' — and optimised existing pages plus created targeted content to rank for them.
Real numbers, real screenshots — no fluff, no made-up stats.
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly Clicks from Google | 0 | 1,410+ | +1,410 clicks |
| Monthly Impressions | 0 | 83,700+ | ∞ improvement |
| Average Google Position | Not ranking | 19.9 | From 35.2 → 19.9 |
| Keyword: Repointing NI | Page 3–4 | #1 | Top of Google |
| Keyword: Repointing Belfast | Not ranking | Local Pack #2 | Map listing |
| GTmetrix Grade | Slow / Failing | A · 100% | Perfect score |
| Site Security | Hacked + Malware | Clean (0 issues) | Wordfence verified |
| Spam Posts Indexed | 250+ | 0 | All removed |
| Customer Leads / Month | Word of mouth only | Daily — email, maps, FB | Multiple channels |
Rankings and traffic numbers are great — but what really matters is whether customers are calling and booking. Here is the proof that the SEO work translated into real business for Abbey Repointing.
If your site is compromised, no SEO work matters. We fixed the malware and removed 250+ spam posts before doing anything else — without that, Google would never trust the domain.
GSC, proper meta data, schema markup and fast page loading aren't optional extras. They're the foundation everything else is built on.
For service businesses, the Google Maps Local Pack is worth more than any paid advert. Top 3 on Maps means customers ready to book right now find you first.
3 months: 302 clicks. 12 months: 1,410+ clicks. Unlike paid ads that stop the moment you stop paying, SEO builds an asset that works for you 24/7.
Your business could be the next case study. Let's audit your visibility and map a clear path to ranking #1.